Thursday, October 20, 2011

Adorno - Taste is Obsolete

"Nothing really new is allowed to intrude, nothing but calculated effects that add some spice to the ever-sameness whithout imperiling it" ("Popular Music" p. 26).



"The sacrifice of individuality which accommodates itslef to the regularity of the successful, the doing of what everybody does, follows from the basic fact that in broad areas the same thing is offered to everybody by the standardized production of consumption goods" ("On the Fetish Character in Music and the Regression of Listening p. 40)

This project, taking two "different" songs and cuting them at various points to interchange them, reavels that the two songs are exactly the same. Taking Adorno's theory of the schema of pop music requiring strict adherance so as to produce the same "standardized" form of song is here furthered. Not only do they abide by the rigid mold of pop music, but they are in fact the same song, with minute differences in lyrics and artist. That both of these songs were independantly popular and gained a lot of success, exemplifies Adorno's argument of taste having vanished. The songs themselves are consumer goods, rythmically the same, yet both are consumed by mass culture. This also emphasizes the "liquidation of the individual", as taste is manipulated.

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